Snapchat video ads outperform other social media platforms

BI Intelligence This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. A new white paper about the effectiveness of video ads on different platforms illustrates the ascendancy of Snapchat over the competition, according to research conducted by MediaScienceLabs and commissioned by Snapchat. The study observed the usage behaviors of 320 participants on one or more of the following platforms: Snapchat, Facebook, Instagram,...